ExactTarget Buys Pardot For $95.5M And iGoDigital For $21M As Marketing Solutions Consolidate

ExactTarget, the marketing software giant that went public in March, has picked up a pair of smaller companies to build out its portfolio: marketing automation company Pardot for $95.5 million?($85.5 million?in cash and?$10.0 million?in?ExactTarget?common stock) and analytics company iGoDigital for $21 million?($14.7 million?in cash and?$6.3 million?in?ExactTarget?common stock).

Source: http://feedproxy.google.com/~r/Techcrunch/~3/dr3VHcr4omE/

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